Instagram is a powerful social media platform that continues to grow in popularity. For brands, it provides a new way to connect with customers and for individuals, it provides an opportunity for self-expression. In order to maintain growth, there are many strategies Instagrammers can implement. These are five of the best:
Post engaging content
Engaging content refers primarily to visual media with compelling faces and striking images. This type of content encourages viewers to interact with your page and like your posts by providing something worthy of their time. According to Ragan.com, “The more likes and comments your posts get, the more users who see your posts will know that your account is popular and attracts a lot of engagement.”
Make the most of current trends
In order to stand out in a crowd of Instagrammers, it’s important to consider what types of images are going to generate the most engagement. This can be done by paying close attention to what other Instagrammers are posting and interacting with others in real time. Go Read services are designed to help Instagram users boost their social proof and credibility.
Utilize hashtags
Hashtags are a great way to group images and topics together to increase their visibility on your page. It’s important to be strategic about the hashtags that you choose, as well as the type of photos you post.
Post relatable content
Similar to pictures of other people, pictures of yourself are more likely to be shared than other types of images, which means they’re more likely to generate engagement.
Utilize the right filters
Many brands have other social media marketing strategies, but don’t yet post images on Instagram. It’s important to utilize the right filters to be able to make your images pop. In addition, it’s a good idea to use different filters for different types of content such as when posting selfies or pictures of other people.
Engage with fans
Instagram is all about the social aspect of sharing. Interacting with followers through comments on their posts or by posting comments on other images gives you time to connect while also giving your brand a chance to stand out among the crowd.
Implement a call-to-action
While Instagram is primarily a visual platform, using call-to-actions within images and captions are a great way to drive traffic to your website and encourage engagement.
Include a #hashtag in every post
Each hashtag can increase your visibility by bringing in more likes and followers – and don’t forget to include the hashtags you’re using for paid campaigns.
Post during high-traffic times
Instagram is a 24/7 platform, which means you have access to the Instagram community around the clock – but there are still times when more people are online to view your content.